In this episode of the Ice Expo Podcast, we’re joined by Sammy Heaney from Sammy TV, our first female guest on the show. Sammy chats openly about her accidental journey into social media, how creativity and humour became the backbone of her content, and how she carved out a space in the farming, trucking, motorsport and construction worlds.

From going live in tractors she didn’t know how to start, to racking up millions of views with off-the-cuff skits, Sammy explains what really works on social media today. She talks about dealing with negative comments, building a thick skin, staying authentic to her style, and why Irish engineering, banter and personality deserve a bigger online platform.

A fun, honest and insightful conversation about creativity, confidence, and building a personal brand without losing the crack.

Timecodes

00:00 – 02:30
Pre-show chat, studio setup and getting comfortable before recording

02:33 – 03:00
Official intro & welcome to the Ice Expo Podcast
Introducing Sammy Heaney (Sammy TV)

03:00 – 05:10
How Sammy accidentally got started in social media
Early Lucky Day videos and stepping in front of the camera

05:10 – 06:30
TikTok taking off in 2021
Creativity, acting background and finding her on-camera confidence

06:30 – 07:25
Launching Sammy TV & why creativity is essential to her happiness
Building a team so she can focus on content

07:25 – 09:00
Getting thrown into farming, tractors and machinery
Learning on the job and going live without a clue

09:00 – 09:40
Biggest viral moments & millions of views
Balancing humour with promoting real products

09:40 – 10:40
Motorsport, trucks, tractors & future plans
Moving more into trucking and construction in 2026

10:40 – 12:15
Finding community in farming and ag shows
Being welcomed in as an outsider and learning along the way

12:15 – 13:10
Advice for young creators and influencers
Just start, expect criticism, and grow a thick skin

13:10 – 15:30
Handling negative comments & online trolls
Why it says more about them than you

15:30 – 17:00
Creepy messages, boundaries & blocking negativity
Using humour when it fits

17:00 – 19:30
Sammy’s creative process with brands
Why content must stay “Sammy TV–style” and entertaining

19:30 – 21:45
Viral skits, trailers, and off-the-cuff ideas
Why being left alone creatively works best

21:45 – 23:10
How social media has changed over the last 5 years
Short attention spans, hooks, lighting and competition

23:10 – 24:55
Irish engineering, innovation & businesses online
Why companies need faces and personality on social media

24:55 – 26:15
Ice Expo, exhibitors & future collaborations
Making content on-site and bringing the crack

26:15 – 27:40
Fun personal stories
Sammy’s childhood pirate radio station & early broadcasting days

27:40 – End
Final reflections, laughs and wrap-up