In this episode of The Fractional Practice Podcast, Jag Jassel speaks with Sydney based fractional CFO Divya Singh, founder of Truerock Consulting, about her transition from corporate leadership into independent fractional practice.

Divya shares the mindset shifts required to step away from corporate authority, overcome imposter syndrome, and build confidence as a fractional executive. She explains how her early clients came through network and referrals rather than advertising, why she avoids hourly pricing in favour of fixed fee and retainer models, and how she structures scope and delivery to remain commercially sustainable.

The conversation also explores branding, visibility, outsourcing non-core work, and the emotional realities of operating independently, including loneliness, resilience, and building the right support network.

This episode is relevant for fractional CFOs, consultants, advisors, executives considering independent practice, and anyone building a professional services business focused on long-term sustainability.

About The Fractional Practice
The Fractional Practice explores how experienced executives operate in fractional roles across multiple organisations, with a focus on structure, authority, and sustainability.

Learn more at https://fractionalpractice.com