Why do New Year's resolutions fail for most people? Studies show only 5-8% of people stick to their New Year's goals by the end of the year, and nearly half have quit by the third week of January. In this episode, Liam and Jule dig into the psychology behind failed resolutions, the habits that actually work, and why traditional goal setting often backfires.

We get honest about our own struggles with the all-or-nothing approach to goals, from failed fitness resolutions to the pressure of setting "big, hairy, audacious goals" in corporate environments.

We share what finally clicked for us after years of trial and error, including lessons from working with coaches, changing how we eat, and rethinking what a "goal" even means.

We also explore how the resistance people have toward AI mirrors the same fear and ego that keeps us stuck in other areas of life.

Whether you've already abandoned your 2025 resolution or you're rethinking your whole approach to change, this conversation will give you a fresh perspective on building habits that last.

Topics covered:

• Why most New Year's resolutions fail by February
• The all-or-nothing trap in goal setting
• How fear and ego sabotage our goals
• What fitness and nutrition taught us about sustainable change
• The difference between outcome goals and process goals
• Lessons from Atomic Habits applied to real life
• How AI adoption parallels our resistance to personal change
• Simple frameworks for building habits that stick

Resources mentioned:

• Atomic Habits by James Clear
• Tiny Habits by BJ Fogg
• Finch app for self-care