It's time to breakup with watered-down content and instead, ask our people to rise with us.

In this episode, I announce the podcast rebrand (finally!), why I'm going all-in on 2-3 episodes per week, and what happens when you delete social apps from your phone for just ONE week. Spoiler: total clarity.

I dive deep into why Rosalía's Lux, Sinners, and Heated Rivalry are proof that audiences are STARVING for work that challenges them — and why we need to stop underestimating people's capacity to pay attention.

Plus: why "the more we are in the era of dopamine, the more I want the opposite" is my new creative north star, and how I'm building SUPERNOVA as a thinking lab where we synthesize obsessions into worldviews that actually move culture.

Snippets from this episode:

The podcast rebrand: After 8 years, I'm retiring "In My Non-Expert Opinion" because it was a shield I no longer need. I'm ready to own my voice, go full throttle, and podcast 2-3x/week.

Deleting social apps = instant brain space - I took the apps off my phone for one week and the clarity was WILD. Ideas landed, brain fog lifted, and I realized: why am I not treating online platforms like contract jobs instead of letting them scatter my attention 24/7?

Rosalía, Sinners, and Heated Rivalry are giving us credit to pay attention - These aren't light, bubblegum experiences. Rosalía dropped an album in 14 languages with the London Symphony Orchestra. Sinners demand you clock in to catch the symbolism. Heated Rivalry became a global phenomenon not because "the guys are hot," but because it shows radical intimacy and vulnerability on screen.

We connect through challenge, not just agreement - Rosalía didn't water down Lux for mass appeal; she asked us to rise with her. The most powerful connection happens when artists challenge us to expand our capacity.

"What is most personal is most universal" - Carl Rogers said it, and Heated Rivalry proves it. We're obsessed because we see ourselves in the yearning, the walls, the avoidance. When you dig into YOUR inner treasure chest and build a captivating world, people will leave their old ones behind to join you.

Question of the week: Why do we say "pay attention"?
Email me at team@chelseariffe.com or DM me @chelseariffe with your thoughts.

This episode is fueled by FOOTNOTES, my newsletter filled with rabbit holes, synthesis, questions and more.

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