Dr. Sera Lavelle on Emotional Eating, Hypnosis, and Building Scalable Mental Health Solutions
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Dr. Sera Lavelle, licensed clinical psychologist and founder of two thriving therapy practices, joins host Eunicia Peret for a powerful conversation on how psychology, neuroscience, and technology are coming together to transform mental health, especially around emotional eating. With specialties in hypnotherapy, EMDR, and integrative approaches to healing, Dr. Lavelle shares her journey from traditional training to building out-of-the-box solutions that actually help people. They unpack why insurance models fail most patients, how AI is expanding access to care, and the connection between emotional triggers, food habits, and entrepreneurship. If you’ve ever felt like traditional systems aren’t serving you, or your clients, this episode is a must-listen.
Key Takeaways:Traditional models are broken: Insurance-based care often denies people help unless they’re “sick enough” to qualify
Emotional eating is the real issue, not just calories: People don’t overeat because they misunderstand nutrition, but because of psychological patterns
Therapy should be proactive, not reactive: Most systems treat disordered eating only after it becomes severe, missing early intervention opportunities
AI can increase access: Well-designed digital tools can provide therapeutic support to the 60%+ of people who struggle with stress eating
Entrepreneurs need support too: Building scalable mental health businesses requires coaching, operations help, and real structure
You can build impact without losing integrity: Sera’s practices integrate traditional therapy with new modalities like psychedelics and digital platforms
Financial systems reflect the same gaps: Just like in healthcare, most people are turned away from strategic wealth solutions because they don’t “qualify”
Believing in your mission makes the risk worth it: Building something new is scary, but alignment gives you courage
[00:00:00] Introduction to Dr. Sera Lavelle and her background in psychology and hypnosis
[00:02:00] From waiting tables in NYC to building a therapy empire
[00:04:00] How hypnosis opened a door into emotional eating and full-time practice
[00:06:00] The failure of the medical model to treat patients before they’re “sick enough”
[00:08:00] Building practices outside the insurance system
[00:10:00] Doctors turning to AI and integrative labs for better patient care
[00:13:00] Legal risk vs. ethical care: the tension for clinicians and therapists
[00:15:00] Parallel gaps in medicine, law, and finance, and how they hurt clients
[00:18:00] Sera’s take on how artificial criteria exclude people from getting help
[00:21:00] The limitations of calorie-tracking apps and the mental toll of food rules
[00:23:00] Comparison to budgeting tools: restriction doesn’t equal results
[00:25:00] How intuitive awareness is more powerful than external tracking
[00:27:00] Biggest business mistake: incentive structures that collapsed with scale
[00:29:00] How Sera rebuilt her systems with help from fractional experts
[00:30:00] The power of outside guidance and true support
[00:31:00] Final reflections: When you believe in what you’re doing, the fear gets quieter
