How causal AI is revolutionizing consumer and market research with Jason Cohen Titelbild

How causal AI is revolutionizing consumer and market research with Jason Cohen

How causal AI is revolutionizing consumer and market research with Jason Cohen

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In this episode of The Curiosity Current, Stephanie and Molly sit down with Jason Cohen, Founder and CEO of Simulacra, to explore how causal AI and scenario modeling are changing the way market research actually works. Jason explains why more rows rarely fix weak studies, how seeded synthetic data can extract insight from incomplete datasets, and why understanding cause and effect matters more than ever in modern consumer research.
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