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That's Cate Hollowitsch, a CMO with over 30 years of experience.

Her business success earned her a 2024 and 2025 spot as a Titan of Industry, and she was selected as the 2024 Female Executive of the Year by the Stevie Awards.

She's built her reputation on turning marketing into measurable business growth—and she's sharing exactly how she does it.

// WHAT YOU'LL LEARN //

• How to define and narrow your ideal customer until it's "scary tight"
• How to choose the right marketing levers based on customer fit
• How to drive sustainable growth through retention and expansion

// CONNECT //

Watch full episode: https://youtu.be/ZIFLfIRJGjY

Connect with Cate: https://www.linkedin.com/in/catehollowitsch/

Learn more about BConnected: https://www.bconnectedllc.com

// ABOUT THE MIDWEST CMO SHOW //

Strategic conversations with Wisconsin and Midwest marketing leaders driving measurable business growth. Hosted by BConnected—where we've spent 14+ years transforming Midwest marketing into revenue engines.

Views expressed are the guest's own

• (00:00:00) - CMO In The Know: Clear Strategy and Vision
• (00:01:33) - Midwest CMO Show
• (00:02:08) - Have You Got What You Needed to Do?
• (00:03:29) - The Marketing Leverages
• (00:05:30) - Can You Narrow Down Your Customer Profile?
• (00:09:49) - Beyond demographics and psychographics in the B2B market
• (00:17:15) - Signs That the Senior Marketer Is Ready to Buy
• (00:20:29) - The Midwest Marketer's Code
• (00:23:11) - Marketing Executive: Margin Focus
• (00:26:59) - Fast Five: Chasing More Leads
• (00:27:36) - What's a Marketing Leader Need to Know
• (00:30:09) - What is one book or resource
• (00:31:25) - Bold Predictions for Marketing's Future
• (00:34:35) - The One Thing Every Marketing Leader Should Stop Doing