You know you need a niche. You might even *have* one. But if putting words to what you do still feels hard—or you’re worried your niche isn’t landing the way it should—this episode will feel deeply validating.

In this special episode, I’m sharing a live niche coaching session where I coached over ten therapists in real time on how to clarify who they serve, how they help, and what actually sets them apart in a saturated market. You’ll hear the real questions clinicians are asking, the sticking points they’re running into, and the “aha” moments that bring everything into focus.

This episode isn’t about finding the perfect niche statement. It’s about understanding how niches work, how to make yours client-centered, and how to talk about your work in a way that feels natural, confident, and easy for others to refer to.

Here’s what you’ll learn in this episode:

1️⃣ The four most effective ways to niche—and how to tell which one fits your work best

2️⃣ Why client-friendly language matters more than clinical accuracy in your niche statement

3️⃣ How to talk about your niche differently with clients vs. referral partners

4️⃣ What to do if you “like working with everyone” but still need a clear marketing message

Resources & Links Mentioned:

1. Join the Confident Copy waitlist (early access + extra discount):
2. https://walkerstrategyco.com/waitlist
3. Learn more about Confident Copy:
4. https://walkerstrategyco.com/cc
5. The Walker Strategy Co website:
6. https://walkerstrategyco.com

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Explore more marketing support for therapists: The Walker Strategy Co website: walkerstrategyco.com

About Marketing Therapy

Marketing Therapy is the podcast where therapists learn how to market their private practices without burnout, self-doubt, or sleazy tactics. Hosted by Anna Walker—marketing coach, strategist, and founder of Walker Strategy Co—each episode brings you clear, grounded advice to help you attract the right-fit, full-fee clients and grow a practice you feel proud of.