Earned Attention – Why Real Conversations Still Win

In this episode of Earned Attention, Damien reflects on why conversational content is quietly outperforming almost everything else in modern marketing.

As AI-generated content floods the internet, trust, attention, and authority are becoming harder to earn. Damien explores why recorded conversations – whether you call them podcasts or not – cut through in a way scripted, automated content simply can’t.

Drawing on decades of experience across music, production, agencies, and B2B marketing, this episode breaks down the conversational content loop in practice: long-form conversations that build authority, short-form “magic moments” that capture attention, and written content that feeds distribution, SEO, and real outcomes.

This isn’t about hacks, growth stats, or bold claims. It’s about common sense, human behaviour, and why people trust conversations more than sales messages.

In this episode:

Why it’s hard to fake an authentic conversation

How trust and authority are built faster through spoken content

Long-form vs short-form – and why you need both

Turning conversations into clips, shorts, blogs, and distribution

Using AI as support, not a substitute for thinking

Why attention is earned, not demanded

This episode also marks the early shape of Earned Attention – a space to document what’s working, what’s changing, and how creative, human-led marketing is evolving in real time.

Subscribe for more conversations about marketing, content, and earning attention the hard (but effective) way.