Joel Onyshuk is the Vice President of Sales at Formic, a company that helps manufacturing leaders address labor and operational challenges through robots-as-a-service for end-of-line automation. Under Joel's leadership, Formic has worked with thousands of manufacturers to deliver rapid automation solutions that drive operational savings, such as 20% reductions in OPEX costs and dramatic productivity improvements. Joel is also a podcast host and content creator, known for his relational approach to leadership and insights on innovation, growth, and building strong business cultures.

As manufacturing demands intensify, automation is no longer a luxury — it's a necessity. Yet automation still feels out of reach for many. What if the biggest barrier isn't the technology itself, but the way we think about adopting it?

According to Joel Onyshuk, a seasoned manufacturing sales leader with extensive experience in high-growth environments, the answer lies in removing friction from the process entirely. He explains that automation works best when it's treated like a service, not a massive capital gamble, allowing teams to point to a problem and have it solved without disruption. That shift doesn't just accelerate adoption, it changes how manufacturers compete, adapt, and stay resilient in a fast-moving industry.

In this episode of In Good Company: Where Relationships Drive Results, Lisa Kilrea is joined by Joel Onyshuk, Vice President of Sales at Formic, to discuss making automation accessible and effective for modern manufacturers. They explore how robots-as-a-service lowers barriers to automation, why software is becoming just as critical as hardware, and how automation helps address labor and productivity challenges.