In this episode of Soundcentric, host Adam Dash sits down with Gabe P, the founder of On The Radar, to break down how one freestyle platform grew into a global cultural force. Gabe dives into the importance of freestyles as hip-hop education, how artists are actually discovered and selected, and what separates those who capitalize on their moment from those who waste it. The conversation explores the business behind viral freestyles, the role of the internet and memes in breaking artists, and how On The Radar built trust with artists while expanding worldwide. A must-listen for rap fans, creators, and anyone curious about how culture, creativity, and strategy intersect in today’s music industry.

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00:00:00 - intro

00:02:15 - How Gabe feels having made a new cultural landmark within hip-hop

00:04:45 - Using the color green in all OTR branding and other people copying it

00:05:45 - How Gabe decided to format OTR to differentiate from Sway, Funk Flex, and other freestyle shows

00:07:45 - Some of the hardest OTR’s to record

00:09:20 - The importance of freestyles for hip-hop

00:16:00 - Do people pay to get on OTR?

00:17:45 - Why Gabe decided to release the freestyles on DSPs?

00:21:00 - Why Gabe has more than just rap artists and American artists on OTR

00:23:00 - How artists can capitalize on their moment after appearing on OTR

00:29:45 - Does OTR allow artists to rap on famous beats

00:31:20 - The OTR X Kai Cenat linkup

00:38:00 - How artists get on OTR and the importance of artists being visible online

00:42:40 - Tips for artists

00:45:00 - Gabe’s dream freestyle cypher

00:49:00 -How Gabe has time to listen to new artists

00:52:00 - Who we are listening to right now

00:54:00 - Closing thoughts