Gavin Hewitson is the founder of In-box, an email marketing agency, and the creator of the world's #1 email marketing community on Skool.

What You'll Learn in This Episode:
1) How to structure signup forms to boost on site conversions
2) Why percentage of discounts outperform every other offer
3) What you should actually be testing in your email campaigns and flows
4) How to fix an email welcome series and multiply revenue
5) How to build automations that take every customer as an individual
6) Why pop up forms are not for list growth, but for capturing zero party data
7) How his background in stand-up comedy helped build an agency with 0% churn

If you run or manage an e-commerce brand trying to build out your email and SMS strategy, this episode will change how you approach flows, campaigns, and capturing zero party data.

In this episode, we cover:
Chapter 1: Email Marketing Strategy for E-Commerce
0:00 Testing the wrong things in email campaigns
1:01 Standup comedian to #1 email marketing community
3:03 DTC email and SMS agency approach
5:57 Why newsletter lists are so valuable
7:38 From standup comedy to Klaviyo agency
10:06 Building a YouTube channel for agency growth
12:12 Email marketing makes paid ads 20% better

Chapter 2: Email List Building & Signup Form Strategy
15:17 Building a high quality email list
18:17 Percentage off discounts vs dollar off
23:37 Essential e-commerce email automations
25:48 Test offers, not subject lines
28:48 Copywriting tip: lead with the number

Chapter 3: Popup Forms, Zero Party Data & Segmentation
33:24 Signup form audit: common red flags
36:41 Popup forms for conversions, not list growth
42:40 Zero party data matched to purchase behavior
46:43 Scaling an email marketing agency

Chapter 4: Agency Growth, Personal Brand & Mindset
51:51 Standup comedy and building confidence on camera
54:55 Goal setting: five year plan to daily tasks
58:18 Book recommendations for entrepreneurs
1:01:22 Ego and self-worth as a business owner
1:04:24 How to hold your agency accountable
1:07:04 Six months of consistency changes everything

Where to find Gavin Hewitson:
LinkedIn: https://www.linkedin.com/in/gavin-hewitson-bb561685/
YouTube: https://www.youtube.com/@Gavinhewitsonsemail

About the Host:
Paul Jebasingh Emmanuel is the Founder and CEO of GoX.ai and Two Minute Reports. Two Minute Reports is used by 4,000+ agencies and marketers to automate their reporting workflows across 30+ platforms.

Where to find Paul Jebasingh Emmanuel :
LinkedIn: https://www.linkedin.com/in/pauljeba/pauljebasingh/
Automate Marketing Reporting : TwoMinuteReports.com

Listen to Paul’s Agency Podcast:
YouTube: https://www.youtube.com/@gox-ai
Spotify: https://open.spotify.com/show/5cyb0NKCaEq0V1x1vNtqj9
Apple Podcasts: https://podcasts.apple.com/us/podcast/pauls-agency-podcast/id1877052450