There are hundreds of thousands of licensed builders in America. Southern Living looked at all of them and has only selected 85.

This is the podcast of one of them.

In the first episode of The Collier Way, Collier Bashara — Southern Living Builder of the Year and founder of Collier Custom Homes — shares the story behind the company, the philosophy that drives every project, and what it really means to build a home that lasts.

If you are building a custom home in San Antonio, the Texas Hill Country, or anywhere along the I-10 corridor — this show was made for you.

In this episode:

The first house Collier ever built — for his best friend — and the philosophy it created

Why trust is the only real foundation a builder client relationship can be built on

What Southern Living Builder actually means and how selective the program really is

The family of 85 builders — why they push each other, help each other, and make each other better

Why Collier builds Southern Living Showcase Homes instead of spec houses

The trade partners behind the Olmos Park Showcase Home — GE Appliances, Kichler, Pella, Atlas, Cambria, James Hardie, Sherwin Williams, TimberTech, Clopay, and Southern Living Plant Collections

Why lighting is one of the most underappreciated decisions in any home build

A first look at the Olmos Park Showcase Home — and why it feels like it has always been there

This is not a marketing podcast. It is an honest behind the scenes look at what great home building actually requires — from a builder who has been in the field, knows the craft, and has the track record to prove it.

The Collier Way documents the building of a Southern Living Showcase Home in Olmos Park, San Antonio — and shares the philosophy behind every decision along the way.

New episodes every week. Subscribe and follow along.

Learn more at colliercustomhomes.com