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IGTM Discovery Podcast

IGTM Discovery Podcast

Von: International Golf Travel Market
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The IGTM Discovery Podcast is the official audio series from the International Golf Travel Market, bringing the global golf tourism community together through insight, inspiration, and industry intelligence.


The podcast delivers year-round coverage of IGTM event updates, exhibitor highlights, and destination spotlights, alongside in-depth conversations with the experts shaping the future of golf travel. Each episode explores emerging buyer trends, market developments, innovative partnerships, and the evolving demands of today’s golf traveller.

Hosted on Acast. See acast.com/privacy for more information.

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  • The Power of Data, Service & Guest Experience in Modern Golf Hospitality

    The Power of Data, Service & Guest Experience in Modern Golf Hospitality
    Jun 18 2026

    In this episode of the IGTM Discovery Podcast, Tom Irwin sits down with Will Hewitt from 59club to explore how data, customer feedback, and service excellence are shaping the future of golf and hospitality.

    Drawing on nearly three decades of experience across club management, resorts, and golf operations, Will covers the evolution of guest expectations, the role of mystery shopping and performance benchmarking, and why the most successful venues are those that truly listen to their customers.

    Tom and Will discuss:


    - How 59club helps clubs and resorts improve performance through data and training

    - The importance of measuring the complete guest journey

    - Why customer feedback is more valuable than assumptions

    - Common mistakes golf venues make when interpreting performance metrics

    - The balance between technology, AI, and human hospitality

    - Creating memorable first impressions and personalised experiences

    - Pre-arrival communication strategies that drive engagement and revenue

    - How leading golf resorts are using data to make better business decisions

    This episode offers practical insights into what separates good venues from truly outstanding ones.

    Hosted on Acast. See acast.com/privacy for more information.
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    1 Std. und 2 Min.
  • The Boom in Golf Travel: Why Players Keep Coming Back

    The Boom in Golf Travel: Why Players Keep Coming Back
    May 14 2026

    In this episode of the IGTM Discovery Podcast, we sit down with golf travel expert Daniel Jones of Haversham and Baker to explore the continued boom in golf tourism and why today’s golfers are chasing far more than just tee times.


    From bucket-list trips to St Andrews and Royal Troon, to the hidden gems that often leave the biggest impression, Daniel shares insights from over a decade in the golf travel industry. The conversation dives into the rise of experience-led travel, the growing influence of social media on golf tourism, and why authenticity matters more than ever for travelling golfers.


    We also discuss:

    • Why golf travel demand continues to grow post-pandemic
    • The appeal of links golf and the Open Championship rota
    • How off-course experiences shape modern golf trips
    • Why lesser-known courses are becoming traveller favourites
    • The realities of rising green fees and long booking windows
    • How destinations across Scotland, Ireland, England and Wales are evolving

    Hosted on Acast. See acast.com/privacy for more information.
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    1 Std. und 1 Min.
  • Inside Golf Course Rankings: Process, Politics, and Practical Value

    Inside Golf Course Rankings: Process, Politics, and Practical Value
    Apr 22 2026
    In this episode of the IGTM Discovery Podcast, host Tom Irwin sits down with NCG Top 100s chairman Dan Murphy for a deep dive into the world of golf course rankings. From how ranking panels are built and courses are assessed, to the realities of access, bias, and industry perception, Dan offers a transparent look at what really goes into the lists that shape global golf tourism. The conversation also explores how clubs and resorts can engage more effectively with rankings and why integrity, context, and timing matter more than ever.

    Hosted on Acast. See acast.com/privacy for more information.
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    47 Min.
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