In the season two finale of the IDS Podcast, host Brian Berkowitz sits down with Jennifer McGraw, a Long Island-based publicist specializing in PR for interior designers. With a background rooted in luxury home marketing, Jennifer shares her journey into this niche and how she helps designers get featured in top publications, land product collaborations, and even secure book deals. The episode dives deep into the value of PR, exploring how being published differs from simply posting on social media—and why it holds significantly more weight in establishing industry authority.

Jennifer outlines the four essential boxes designers must check for publication: standout design, professional photography, expert styling, and a compelling story. She and Brian also explore common mistakes designers make when trying to DIY their PR, emphasizing the importance of properly packaging submissions and understanding editorial timelines and exclusivity rules. They also discuss the rise of room roundups and how these online features can boost visibility and social growth.

Whether you're an emerging designer or a seasoned pro, this episode offers crucial insights into the publishing process and how to leverage it to elevate your brand.

You can learn more about our host Brian Berkowitz:

Brian's Website: https://www.brianberkowitzphoto.com

Brian's Instagram: https://www.instagram.com/brianberko

In this episode of the IDS Podcast, host Brian Berkowitz sits down with three rising voices in the interior design industry—Joey from Sights N Sounds, Jessica from Country Carpet, and Hailey from Elements Lighting and Decor. Representing a new generation, each guest shares their journey into their respective family businesses and reflects on the unique challenges and opportunities that come with stepping into an already established brand.

The conversation dives into how younger professionals are bringing fresh perspectives to tradition-rich companies, embracing new technologies like AI-powered visualization tools, circadian lighting, smart home integration, and VR-enhanced showrooms. Social media’s growing influence is also discussed, including how platforms like Instagram and Pinterest are now essential tools for branding, networking, and even client acquisition.

The guests also tackle the age-related biases they sometimes face, the evolving role of trade shows, and how AI is reshaping everything from customer experience to business operations. Finally, they offer actionable advice to both young professionals entering the industry and seasoned designers looking to connect with the next generation.

You can learn more about our host Brian Berkowitz:

Brian's Website: https://www.brianberkowitzphoto.com

Brian's Instagram: https://www.instagram.com/brianberk

In this exciting follow-up to last season’s popular episode, Brian Berkowitz reconnects with Jenna Gaidusek, founder of AI for Interior Designers, to explore just how much has changed in the world of tech and AI in the past year. With AI tools evolving at lightning speed, Jenna breaks down what’s new, what’s obsolete, and how interior designers can make smarter use of current technology without feeling overwhelmed.

From the rise of photorealistic renderings and video tools to the emergence of deep research features in platforms like ChatGPT and Google Gemini, Jenna explains how these advancements are streamlining design workflows, saving time, and enhancing client presentations. She shares insights on the increasing use of AR, automation tools, and Canva’s new capabilities, as well as her thoughts on ethical AI usage, IP concerns, and the growing influence of voice agents.

Whether you're tech-curious or still on the sidelines, this episode offers accessible tips to help designers integrate AI into their daily routines and marketing strategies—without needing a computer science degree.

Learn more about Jenna’s work, her daily AI training program, and her upcoming in-person workshops at aiforinteriordesigners.com.

You can learn more about our host Brian Berkowitz:

Brian's Website: https://www.brianberkowitzphoto.com

Brian's Instagram: https://www.instagram.com/brianberko