Las Vegas has a way of turning small inconveniences into big stories and then rewarding you with something you did not expect.

Our Recent trip starts with the usual travel chaos, a flight that feels longer without working Wi‑Fi, and that first hit of the Las Vegas Strip where everything is brighter and closer than you imagined. Then we land at the Altitude Intimates show and the real surprise begins: our stand suddenly becomes a magnet for serious US retailers.

Back in the hotel room we’re joined by Ian and Rachel from Joanne’s Reviews, who came with us to help on the stand and ended up seeing the industry from the inside. We talk about what made this show different, why the enquiries were higher quality, and how it feels when appointments actually show up and turn into productive wholesale conversations. We also share the practical bits that matter to buyers: clear ordering, no hidden costs, and the trust that comes from being an in‑house UK manufacturer with control over quality and innovation.

Of course, it’s still Vegas. There’s the “Bellagio” of butt plugs display that stops people in their tracks, poker chip QR codes, a Fire alarm that hits at the worst possible time, and a cake vending machine that cannot survive contact with Wayne. Under the laughs is a serious theme: e‑stim education. We unpack common misconceptions about electrostimulation, why safe demos change minds fast, and how much demand there is once people understand it’s not just for men.

If you enjoy behind-the-scenes trade show stories, e‑stim talk, and the reality of building trust with retailers, subscribe, share the episode, and leave us a review. What’s the funniest or most stressful thing you’ve had happen on a work trip?

Drop us a message, we cannot reply directly but it would be great to hear from you

"I Make Sex Toys" is the personal podcast of Wayne Allen, the Director of E-Stim Systems. We have been creating ElectroStimulation Technology since 2004, Find out what really happens behind the doors of a specialist sex toy company.

Please Note the content of these podcasts are not designed to be Explicit or Erotic but we may discuss adult topics and therefore these podcasts are not suitable for children or those of a nervous disposition. You have been warned.

If you are interested in E-Stim Systems the company, or any of our products, have a look at https://estim.store

Vegas is calling, but we’re not pretending it’s a holiday. We’re taking E-Stim Systems to Altitude Intimates in Las Vegas, and the timetable is as intense as it sounds: long-haul flights, jet lagged setup, three full show days, then a fast turnaround back to the UK with more work waiting immediately after we land.

We walk you through what Altitude Intimates actually is, who it’s for, and why adult industry trade shows still matter when most business happens online. For us, the big win is the face to face moment: retailers and distributors can pick up the kit, feel the quality, ask the awkward questions, and quickly understand why our approach to electrostimulation is different. We also get honest market signals by seeing competitors up close, spotting trends that are real versus trends that are just noise, and hearing what buyers are hunting for right now.

Then there’s the part nobody glamorises: trade show logistics. We talk carnets, customs paperwork, shipping an entire display stand, travelling with freebies, and why we bring demo stock rather than selling on the day. We also share why we’re bringing Ian and Rachel from Joanne’s Reviews, how the team back at HQ keeps orders moving, and how these trips create rare thinking time for product development and new ideas we’re not quite ready to reveal.

Follow our social channels for live updates from Las Vegas, then subscribe, share the episode with a mate, and leave us a review so more people can find the podcast. What’s the most chaotic work trip you’ve ever had?

Drop us a message, we cannot reply directly but it would be great to hear from you

"I Make Sex Toys" is the personal podcast of Wayne Allen, the Director of E-Stim Systems. We have been creating ElectroStimulation Technology since 2004, Find out what really happens behind the doors of a specialist sex toy company.

Please Note the content of these podcasts are not designed to be Explicit or Erotic but we may discuss adult topics and therefore these podcasts are not suitable for children or those of a nervous disposition. You have been warned.

If you are interested in E-Stim Systems the company, or any of our products, have a look at https://estim.store

After a 14-month break, Wayne Allen of E-Stim Systems returns with Season 2. Inside: the new 3D print farm, the Ring Racks launch, and a preview of Altitude Intimates Las Vegas 2026.

We pressed pause on the podcast mic to fix the machine—and it worked. After a year spent turning the business inside out, we’re back with a clearer purpose: build gear that sparks real sensation, show it face to face, and put fun at the centre again. From a humming 3D print farm to sold-out ring racks, we share how making in-house gave us control, speed, and the courage to try ideas that only make sense when you can iterate fast and listen to your community in real time.

We trace our path from tiny fetish fairs - just a table, a few boxes, and a lot of explaining - to a 21-year milestone in sex tech. Those early Sundays taught us everything: how consent shapes a demo, how education unlocks pleasure, and why seeing a sceptical look turn into a grin is worth the work. Growth pulled us into efficiency and scale, but we missed the spark that started it all. So we shifted back, choosing craft over catalogue, clarity over hype, and live demos over guesswork. That reset sets the stage for our next move.

We’re heading to Altitude Intimates in Las Vegas, one of the biggest trade shows in the US, with the same mission we had on day one: help people feel what great electro play can be. Caz joins me, and we’re bringing Ian and Rachel from Joanne’s Reviews, who know our devices from retail counters to bedroom testing. Expect honest stories from the floor, practical tips for safe and thrilling demos, and a few guarded hints about what’s in the pipeline. We won’t release until it’s ready, but we’re not showing up empty handed. If you want the unfiltered journey—the wins, the wobblies, and the jet lag - come along with us.

Drop us a message, we cannot reply directly but it would be great to hear from you

"I Make Sex Toys" is the personal podcast of Wayne Allen, the Director of E-Stim Systems. We have been creating ElectroStimulation Technology since 2004, Find out what really happens behind the doors of a specialist sex toy company.

Please Note the content of these podcasts are not designed to be Explicit or Erotic but we may discuss adult topics and therefore these podcasts are not suitable for children or those of a nervous disposition. You have been warned.

If you are interested in E-Stim Systems the company, or any of our products, have a look at https://estim.store