Welcome to our bonus episode with Lucy Werner, the founder of The Wern, a boutique consultancy for publicity & design. 

She has 17-years of publicity experience both in-house and for some of London’s top agencies. In May 2021, she created HypeYourself.com an online DIY PR & brand platform for small businesses. She has written a best-selling book Hype Yourself and her second book Brand Yourself is available for pre-order now, written with the co-founder of her two children and creative director Hadrien Chatelet.

Lucy has worked with hundreds of creative entrepreneurs and teaches on all things publicity for spaces such as Cass Business School, Hatch Enterprise, UAL, Courier magazine, and Second Home.

Lucy Werner demystified PR for small businesses in the bestselling Hype Yourself: now she and her husband Hadrien are doing the same for branding. Power to the small business people!

SHOW NOTES

Buy the book: 50% of all profits will go towards Lucy and Hadrien's Great Ormond Street Fund. Lucy finished her first book as her second child was in and out of cardiac intensive care, she had to return five days after the launch of Hype Yourself for his fourth round of open-heart surgery. The small business community rallied round to her support and this their way to give back to other parents and children like them: https://www.justgiving.com/fundraising/lucywerner

Oversubscribed, by Daniel Priestley

The 10-day Business Book Proposal Challenge

-

I LIKE NETWORKING is the career platform for women and non-binary people in the creative industries.

Stay in touch with us on Instagram and subscribe to our newsletter to stay in the loop and access many perks.

Stefanie Sword-Williams is the founder and author of F*ck Being Humble. She set up the platform to encourage individuals to be unapologetically proud of their achievements and overcome the fear of self-promotion. Named as Forbes 30 Under 30 in Europe, she has delivered workshops for global brands including Unilever, Warner Music, Google, ASOS, Microsoft, The Guardian and for conferences such as Cannes Lions Festival and D&AD. In 2020 Stef released her first book ‘F*ck Being Humble: Why self-promotion isn't a dirty word’ and also delivered a TEDx Talk on why the world needs to be a little less humble.

-

I LIKE NETWORKING is the career platform for women and non-binary people in the creative industries.

Stay in touch with us on Instagram and subscribe to our newsletter to stay in the loop and access many perks.

You can also join our community or our supporter's circle

Our 2021 mentor Francesca Polo is a certified coach and also the co-founder of Vastari, the online service provider that connects museums, exhibition producers, venues, collectors, and suppliers for more efficient exhibition

As a coach, Francesca uses her background in strategy and operations within the startup world to help entrepreneurs and creatives structuring and automating their businesses to generate more resources and freedom.

Vastari took on a massive task when it decided to tackle operations in the art world with a startup mindset and had astounding success. Francesca talks to us about her journey building it and the difficult decision of leaving the company and changing her path - even when things looked perfect on the outside!

Connect with her here and join us to get some pro-tips from a successful entrepreneur. 

-----

I LIKE NETWORKING is the mentoring and networking platform for women and non-binary people in the creative industries.

Stay in touch with us on Instagram and subscribe to our newsletter to stay in the loop and access many perks.

You can also join our community or our supporter's circle.