Think TikTok's just for teenagers doing dance challenges? Think again. In this episode, I'm chatting with Paige McNeil, a social media whizz who specialises in helping accommodation businesses crack TikTok marketing.

We're talking about why you can't afford to write off this platform – especially when guests in their 30s and 40s are actively using it to find their next getaway. Paige shares the truth about what actually works on TikTok (spoiler: forget the polished perfection), why authentic content beats professional shots every time, and how to turn those viral views into actual bookings through your email list and website.

I'll admit, I was sceptical about TikTok. But with over 1,000 new email subscribers in six weeks and actual bookings coming through? I'm a convert. If you've been sitting on the fence about TikTok, this episode might just change your mind.

---

Key Takeaways

• TikTok's audience has matured – 25-50 year olds with disposable income are actively searching for accommodation on the platform
• Authentic, UGC-style content significantly outperforms polished professional photography for engagement and conversions
• TikTok works as top-of-funnel marketing – focus on driving traffic to your website and email list rather than expecting immediate bookings
• SEO matters on TikTok – use conversational search phrases in captions and specific hashtags to appear in search results
• Create a seamless booking path by connecting Instagram (with link in bio)

---

Find out more about Paige McNeil

See Paige's website

Paige McNeil LinkedIn

---

**GET MORE BOOKINGS CHALLENGE 2026**

This FREE challenge will show you how to boost your bookings and put more profit in your pocket in 2026!

Sign up here

---

What would you do with an extra £20k+ in your holiday business?

I've saved £100k in commission in 5 years by taking 100% direct bookings and now I show Airbnb hosts, holiday cottage and glampsite owners how to do the same.

It is easier than you think to move to 70%+ direct bookings.

If you currently rely on Airbnb or another online agent (OTA), take Sarah's FREE quiz here - it's time to give them the boot!

---

Connect with Sarah:

Website

Instagram

LinkedIn

---