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Hype Machine

Hype Machine

Von: Chris 'Kubby' Kubbernus
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Hype Machine is your daily dose of marketing news, tips, hacks, and going-ons in the marketing and media industry. If you want to learn how to get the hype you need to put your services and products in front of your customers in the right ways, this podcast is for you.2023 Marketing & Vertrieb Sozialwissenschaften Ökonomie
  • Pepsi's Logo Redesign
    Apr 6 2023

    In this eye-opening episode of the Hype Machine Podcast, host Chris Kubbernus delves into the recent Pepsi logo redesign and what it means for the future of branding. We'll uncover the strategy behind the change, discuss the mixed reactions, and explore the key takeaways for marketers.

    In the intro, we discover why the Pepsi logo redesign has been causing a stir in the marketing world and how it's preparing the brand for a new generation of consumers.

    During the first segment, we learn about the new logo's design, inspiration, and the reason behind Pepsi's decision to change its iconic look.

    In the second segment, we find out the importance of being adaptable, forward-thinking, and aligning your brand with the values of your target audience.

    As we move into the third segment, we explore the contentious aspects of the redesign, including the debate over the new logo's simplicity, memorability, and inclusivity.

    Finally, in the fourth segment, we get the final verdict on Pepsi's new logo and discover the key lessons marketers can learn from this bold move. The episode wraps up with an outro that reminds us to stay adaptable, bold, and hyped in the world of marketing.

    Tune in to this thought-provoking episode of the Hype Machine Podcast and discover what Pepsi's new logo can teach us about the future of branding.

    Learn how the redesign reflects a shift in consumer behavior, the importance of adaptability and simplicity, and the controversial aspects of the new logo.

    Don't miss out on these invaluable insights – hit play now and get hyped!

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    10 Min.
  • The Secret TikTok War Going on Behind the Scenes
    Mar 21 2023

    Are you ready for the biggest secret about social media? The one thing that has kept many big brands and influencers in check is now revealed on this episode of Hype Machine.

    Listen to the powerful new episode of the Hype Machine Podcast, uncovering the secret TikTok war happening behind the scenes.

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    8 Min.
  • TikTok Banned in the US
    Mar 15 2023

    On this episode of the Hype Machine Podcast, we discuss why TikTok might be banned in the USA and other countries. 

    TikTok has become one of the most downloaded apps of all time. It’s challenged how we define culture and entertainment. But despite the joy and entertainment it brings, TikTok faces controversies over data collection without user consent.

    The US government recently banned access to TikTok for federal employees. Other countries, such as Canada and Australia, have also blocked the app due to security concerns linked with China.

    But what does this mean for users, brands, and marketers? We dig into it. Plus we give you tips on what your brand can do if TikTok does get banned.

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    10 Min.
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