International digital PR consultant Lau Miguez joins host Chris Spann (senior technical SEO at Lumar) this week to discuss the importance of tailoring digital PR campaigns for regional audiences.

We discuss the differences between traditional PR and digital PR; the goals of digital PR campaigns; how a strong understanding of cultural and regional differences in media landscapes, cultural references and audience expectations can inform your international content and PR strategies; and real-life examples from Lau’s years of experience as a digital PR pro.

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Episode Timestamps:

• 00:00:10 — Welcome to Human-First Digital
• 00:00:27 — Digital PR vs. Traditional PR
• 00:04:13 — Embracing Cultural Nuances for Localized Content Ideation
• 00:07:21 — International Media Landscapes and Audience Insights
• 00:09:50 — Regional Differences in PR Strategies
• 00:13:31 — Challenges with Regional Media
• 00:15:32 — Closing Thoughts

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About Lumar’s Human-First Digital (HFD) Podcast:

In the Human-First Digital podcast, website optimization expert Chris Spann (Senior Technical SEO at Lumar) speaks to the brightest minds in the world of SEO and digital marketing.

The HFD podcast is brought to you by Lumar. Learn more about Lumar’s full website optimization platform and suite of enterprise-scale SEO, web accessibility, and site speed tools at lumar.io

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Episode Links:

Follow Lau Miguez on LinkedIn.

Follow Chris Spann on LinkedIn.

Follow Lumar on LinkedIn.

Explore Lumar’s enterprise-scale SEO and website optimization platform here: lumar.io

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Further Learning and Resources:

• 2025 SEO Trends to Watch (Free Lumar eBook)
• Earned vs. Spammy Backlinks: Better Link-Building Strategies (Lumar On-Demand Webinar)
• SEO for News Publishers: The Ultimate Guide (Lumar Blog)
• Lumar Website Intelligence Academy: Topical Authority Guides

Host Chris Spann (Senior Tech SEO, Lumar) sits down with Kayley Dempsey, Digital Marketing Operations Lead at Manifesto, to tackle the realities of workplace anxiety in fast-paced SEO and digital marketing careers. They dive into actionable strategies for managing personal and team-wide work stress.

Whether you’re a seasoned digital marketing leader, a team manager, just getting started in your career, or a parent navigating work-life balance, this conversation offers relatable perspectives on digital marketing jobs and advice to help you stay happy and healthy at work this year.

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Episode Timestamps:

• 00:00:11 – Introduction to Human-First Digital
• 00:00:16 – Managing Anxiety in the Workplace
• 00:03:49 – Transitioning to Agency Life
• 00:05:07 – Insights on Managing Anxiety
• 00:09:27 – Balancing Work and Parenting
• 00:11:50 – The Importance of Company Culture
• 00:18:00 – How Managers Can Support Their Team’s Mental Health
• 00:20:50 – Finding Joy and Switching Off
• 00:24:28 – Community and Mental Health Support

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About Lumar’s Human-First Digital (HFD) Podcast:

In this podcast, website optimization expert Chris Spann (Senior Tech SEO at Lumar) speaks to the brightest minds in the world of SEO and digital optimization.

The HFD podcast is brought to you by Lumar. Learn more about Lumar’s full website optimization platform and robust suite of enterprise-scale SEO, web accessibility, and site speed tools at lumar.io

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Episode Links:

Follow Kayley Dempsey on LinkedIn.

Follow Chris Spann on LinkedIn.

Follow Lumar on LinkedIn.

Explore Lumar’s SEO and website optimization platform here: lumar.io

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Further Learning:

• SEO Career Development Guides [Lumar Website Intelligence Academy]
• SEO Project Management Guides [Lumar Website Intelligence Academy]

This week on Lumar’s Human-First Digital Podcast, we're discussing how to use custom extractions (and XPath) — an often overlooked tool in SEOs’ arsenal — to turbo-charge your website crawls, SEO projects, and provide support for broader marketing efforts. Our guest this week is David Gossage, an e-commerce technical SEO expert and SEO manager at Click Consult.

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“I’ve found that knowing how to extract things is a very good way of making friends with a lot of people,” says Chris Spann, host of Human-First Digital.

“A simple example of where it will benefit non-tech teams: Say you’ve got a list of other websites that you want to target for backlinks. You can crawl a site and go, ‘Well, actually, all of the outbound links of this site are ‘nofollow’ — you can do that using XPath,” explains Gossage.

Explore how custom extractions can benefit SEO, content, paid search teams, and broader digital marketing efforts in the full episode.

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Episode Timestamps:

• 00:00:11 — Welcome to Human-First Digital, a Lumar podcast
• 00:00:29 — Meet David Gossage, Technical SEO Manager for E-Commerce Websites
• 00:05:20 — Understanding XPath Basics
• 00:07:27 — Overcoming XPath Challenges
• 00:11:36 — How Custom Extractions Enable Collaboration Across Web Teams
• 00:14:12 — Key Takeaways & Final Thoughts

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Episode Links:

Follow guest David Gossage on LinkedIn.

Follow host Chris Spann on LinkedIn.

Follow Lumar on LinkedIn.

Explore Lumar’s technical SEO and website optimization platform.

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Further Reading on Custom Extractions:

• How to create XPaths for almost any Custom Extraction (by David Gossage)
• Lumar Webinar On-Demand: Advanced SEO Crawling Techniques – How to Use Custom Extractions
• Getting the Most Out of Lumar with Custom Extractions
• Custom Extraction Use Cases
• Explore Lumar’s Technical SEO Analytics

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About Lumar’s Human-First Digital (HFD) Podcast:

In this podcast series, website optimization expert Chris Spann (Senior Technical SEO at Lumar) speaks to the brightest minds in the world of SEO and digital optimization.

The HFD podcast is brought to you by Lumar. Learn more about Lumar’s full website optimization platform and our robust suite of enterprise-scale SEO, web accessibility, and site speed tools at lumar.io