Sian is a brand copywriter and strategist, where she helps businesses struggling to connect authentically with their audience, clarify their tone of voice, and build communication strategies that attract the right clients and boost sales.

In this episode, you’ll learn:

→ How to define your brand voice and identity clearly

→ Why writing from your audience’s perspective transforms engagement

→ Practical tips for simplifying complex messages to grow your brand

CONNECT WITH SIAN 🌐

📸 Instagram: https://www.instagram.com/knewsroom/

💼 LinkedIn: https://www.linkedin.com/in/sian-lindeque-9968a658/

👤 Facebook: https://web.facebook.com/KnewsRoom

🎵 TikTok: https://www.tiktok.com/@knewsroom

TIMESTAMPS

00:00 - Introduction to Sian Lindeque and Brand Copywriting

03:00 - Cracking the Client Code: Partnering Over Hard Selling

06:00 - Common Copywriting Mistakes and How to Avoid Them

10:00 - Dressing Your Brand Mannequin: Building a Cohesive Identity

15:00 - Testing Your Copy: A-B Testing Tips for Entrepreneurs

20:00 - Where to Start With Your Copy: Website and Social Media Focus

25:00 - Real Client Success: Simplifying Tech for Hospitality Brands

30:00 - The Role of Authenticity in Copywriting and AI Usage

35:00 - Sian’s Personal Growth: Choosing to Scale Her Business

40:00 - How to Connect With Sian on Social Media and Final Thoughts