How to Turn Your YouTube Shorts Into High-Performing Instream Ads
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How to Turn Your YouTube Shorts Into High-Performing Instream Ads
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YouTube Shorts placements are getting saturated and CPMs have doubled in a year, but your Shorts creative is also your untapped instream inventory.
In this episode of the Google Ads Unleashed Podcast, host Jeremy shares a simple but overlooked demand gen trick - duplicating your 9:16 Shorts content into a separate instream campaign targeting mobile only.
Learn Jeremy's full demand gen campaign structure, from one campaign per placement and lookalike audience setup, to how to triangulate on-platform data, third-party attribution, and post-purchase survey results to actually measure whether your demand gen is working.
Get your free 30 minute strategy session with Jeremy here: https://www.younganddigital.marketing/
Scale your store with 1:1 coaching: https://www.younganddigital.marketing/1-2-1-coaching