In this episode, Russel Morgan talks about what it really takes to build a strong legal practice. He shares lessons on leadership, decision-making, and staying focused while running a law firm. Russel explains how clarity, consistency, and mindset shape long-term success in both business and law.

00:00 – Introduction: Why relying on referrals can hold your firm back 01:30 – The danger of putting all your eggs in one basket 03:00 – Diversifying your client acquisition channels 05:00 – Trial and error in marketing: How to find what works for your firm 07:00 – Building authority through blogs, videos, and community resources 08:30 – Marketing evolution: How Russel grew from a one-man operation 10:00 – The power of recognition, reputation, and media appearances 12:00 – Why some attorneys fear marketing — and how to overcome it 14:00 – Tracking ROI, cost per acquisition, and metrics that matter 16:00 – “How did you hear about us?” — why this question still matters 18:00 – When to invest in paid advertising and how to avoid losing money 20:00 – Protecting yourself from “fake” marketing professionals 22:00 – Final takeaway: Know enough to protect your business and scale smart

Obsessed with Success explores the strategies and mindsets behind sustainable business growth in the legal industry and beyond. Each episode dives into real, practical ways attorneys and entrepreneurs can scale smarter, build stronger brands, and create systems that last — not just quick wins.

If you’re serious about building a firm that runs efficiently and profitably, this show gives you the insight, mindset, and methods to get there.