What separates exceptional customer service from the ordinary? In this episode of Starborn Labs, we sit down with Tory Wiwchar—an educator, consultant, and experience designer—to explore the art and science of creating memorable customer experiences.

Tory's diverse background spans luxury hospitality, marketing management, entrepreneurship, and education, giving him unique insights into what makes experiences truly stick. As Co-Founder of Workplace Evolutions and former TED Speaker Support, he understands how to craft moments that resonate.

In this episode, we discuss:

The psychology behind memorable customer experiences

How to design experiences that create lasting emotional connections

Why experience design matters more than ever in competitive markets

Practical strategies for implementing customer-centric design

The role of empathy and human connection in service excellence

Bridging hospitality principles with modern business needs

Whether you're in hospitality, retail, SaaS, or any customer-facing industry, this conversation offers actionable insights on how to elevate your customer experience from transactional to transformational.

About Tory Wiwchar: Tory is an enthusiastic educator and consultant, designing memorable experiences that encourage human flourishing. With backgrounds in international relations, luxury hospitality, marketing management, and entrepreneurship, he brings diverse perspectives to experience design. As Co-Founder of Workplace Evolutions and author of "The Audacious Ask," Tory specializes in helping organizations develop their people and create experiences that matter.