In this powerful episode of the Millionaire by Morning Podcast, host Rashad Thirlkill sits down with George Rivera — father-first founder and creator of the Buy Back Time Formula. Over the last 30 years, George built and scaled ventures in direct response marketing, ecommerce, real estate, and coaching — helping generate hundreds of millions in online sales. But at the height of his success, a costly $300,000 mistake forced a hard realization: He was winning in business… and losing where it mattered most — time with his family. That wake-up moment led George to redesign how he builds and leads companies around: Faith Family Time freedom Real systems and owner independence Today, he helps 7–8 figure, cash-rich but time-poor entrepreneurs buy back 10–20 hours a week, install true leadership teams, and turn their businesses into engines for both wealth and a life worth waking up to. In this episode, you’ll learn: Why most successful founders are secretly trapped by their own companies The real cost of scaling without systems How to reclaim your time without sacrificing growth What “father-first leadership” actually looks like in practice If you’re a Gen X leader, entrepreneur, or executive navigating reinvention, legacy, and wealth-building with purpose — this conversation is for you. 🎧 Subscribe to Millionaire by Morning for weekly conversations on leadership, entrepreneurship, reinvention, and legacy. #MillionaireByMorning #RashadThirlkill #GeorgeRivera #BuyBackTime