How to Build a High Performance Booth Team, with Deanna Krause
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How to Build a High Performance Booth Team, with Deanna Krause
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In episode 7 of The Expo Factor, Lee Ali sits down with Deanna Krause, a global authority on booth staff performance and motivational leadership. With over 20 years immersed in the live events industry, Deanna reveals the game-changing secret to exhibition ROI: your people.
Forget flashy stands or giveaway swag, Deanna makes a compelling case that engaged, well-trained booth staff are your biggest untapped asset. Discover practical strategies for briefing, real-time leadership, and mindset shifts that turn your team into a powerhouse of authentic connection and sales success.
Whether you’re launching your first show or leading a seasoned program, this episode delivers must-hear insights for marketing leaders, sales teams, and event pros looking to maximize impact and create unforgettable brand experiences.
Find out more about the episode here How to build a high performance booth teamConnect with us on LinkedIn to stay updated on the latest episodes, plus helpful tips and insights to improve your business.
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