Messaging tweaks are everywhere right now—“I changed my messaging and made $100K overnight!” But here’s the truth: most people completely misunderstand messaging because they aren’t connecting it to buyer psychology and sales behavior.

In today’s episode, we’re cutting through the fluff and getting to the real reason your messaging isn’t converting: it’s not aligned with how buyers make decisions. We explore how neuromarketing, behavioral economics, and sales psychology can help you craft messaging that hits home, feels embodied, and drives action—without manipulative tactics.

You’ll hear real examples from my own journey, including how I went from crickets to a $100K+ launch by shifting my messaging to what my audience truly wanted (spoiler alert: it wasn’t what I thought).

✅ Why most messaging falls flat—and how to fix it

✅ How to uncover what your audience truly desires (not just what they need)

✅ The difference between wants vs. needs in messaging and why it matters

✅ How buyer psychology drives decision-making (even if they say they’re “logical”)

✅ Why clear, specific visuals are the key to creating emotional resonance

✅ How to create a core message that feels embodied, honest, and repeatable

✅ Why vague messaging leads to confusion—and what to do instead

✅ The secret behind desire-led messaging that builds trust and increases conversions

✅ How to avoid common traps like misaligned offers, surface-level messaging, and unclear positioning

• People buy what they want, not what they need. Sell the want; deliver the need inside your offer.
• Messaging needs to feel embodied and authentic. If you don’t believe it or live it, neither will your buyers.
• Clear, specific visuals tap into emotions—and emotions trigger decisions.
• Repetition is key. Your core message should be said over and over again in different ways across your content.
• Desire is powerful. Buyers may not openly admit they want more money, power, or freedom, but they do. You need to normalize that conversation.

If this episode had you nodding, your next step is mastering the psychology behind every “yes” (and every ghosted lead).

Buyer Psychology isn’t just another sales course — it’s your roadmap to understanding exactly how and why people buy. Inside, you’ll learn:

• The 4 core buyer types (and how to sell to each one)
• Why your sales tactics aren’t landing — and how to fix them
• Real-world strategies to close more clients without changing your entire offer

You don’t need better copy. You need to know who’s reading it.

• Instagram: @meghan.lamle

https://meghanlamle.com/Buyers-psychology?utm_source=podcast&utm_medium=footer

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