Where did all my clicks go? This is a common question we’ve been hearing over the last few years as traffic has plummeted for creators across the board.

Our creator this week, Organically Addison, has noticed that Google is ranking Quora or Reddit forums above her gluten-free recipes. Is that where her traffic went?

Tom Critchlow, Raptive’s EVP of Audience Growth, joins Stephanie to explain what happened. As it turns out, it’s a bit more complicated than just favoring community forums. But there’s good news: Tom has a bunch of simple, tactical SEO tricks you can apply today to help improve your traffic.

Free creator resources:

• What Google’s June 2025 core update means for creators
• Analyzing the impact of Google’s helpful content updates
• What Google’s new AI Overviews means for Raptive creators and publishers
• Our take on the future of search: SEO, GEO, and beyond

Resources for Raptive members:

• Strengthen your site by reviewing low-performing content
• Recipe roundups outperform single recipes: here’s how to make yours stand out
• Optimize your above-the-fold content to boost credibility and clicks
• Unlocking the power of Google Discover
• How using one date improves SEO and click-through rates
• A smarter SEO framework for updating recipes the right way
• About page vs. author page: why both matter for brand and creator credibility
• The ultimate guide to refreshing content to boost rankings and drive traffic
• The ultimate guide to content production for audience and traffic growth