In this inspiring episode of the Man on a Mission Show, we sit down with Ally Ng, second-generation leader of Tong Seng Produce and the household SongHe rice brand. From pioneering chilled rice warehouses to launching Singapore’s first enriched rice, Ally shares how a family business stays innovative, relevant, and true to its values in a rapidly changing market.

You’ll learn about:

- How SongHe became a trusted household name for over 30 years.

- The behind-the-scenes innovations (like chilled warehouses) that changed the rice industry.

- The family values and lessons passed down from Ally’s father that continue to shape the business.

- Why innovation, trust, and integrity are at the core of legacy businesses.

- The big vision: from Singapore importer to global rice exporter.

If you’re a business leader, entrepreneur, or simply love stories of legacy and innovation, this episode will show you what it means to stay true to your mission while growing for the future.

🕒 Timestamps

00:00 – Intro: Building a family business with no rulebook

00:37 – Welcoming our special guest: Ally Ng of SongHe

01:08 – The heritage and legacy of SongHe rice

02:06 – Pioneering Singapore’s first chilled warehouse for rice

07:32 – Launching Rice Bran Oil and the science of healthier cooking

10:33 – Rice as a cultural and emotional symbol of love

12:20 – The story behind SongHe Plus enriched rice

17:27 – Balancing innovation with tradition

20:49 – From Singapore importer to global rice exporter

26:27 – Competing with new brands and Taobao imports

29:18 – Lessons from Ally’s father on sincerity, trust & legacy

34:16 – Why starting from basics matters in leadership

38:06 – Speed, efficiency, and building campaigns under pressure

43:53 – Efficiency vs speed: lessons from magic & business

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👉 Share this episode with someone who needs inspiration on building with legacy and integrity.

👇 Your hosts:

👩‍🏫 Tammy Ng

📸 Instagram: https://www.instagram.com/ngtammyyy/

🎬 TikTok: https://www.tiktok.com/@ngtammyyy

💼 LinkedIn: https://www.linkedin.com/in/ngtammyyy/

🧠 Adeline Ng

🌐 Website: https://adelineng.com/

📝Free Marketing Notes: https://linktr.ee/adeline.ng

📱Facebook https://www.facebook.com/ng.adelinee

📸 Instagram: https://www.instagram.com/ade_ysc/

💼 LinkedIn: https://www.linkedin.com/in/ade-ng/

🎥 TikTok: https://www.tiktok.com/@ng.ade

Get to know Ally Ng:

💼 LinkedIn: https://www.linkedin.com/in/3-nm/

📷 Instagram: https://www.instagram.com/3.nm______/

📷 Instagram : https://www.instagram.com/tongsengproduce/

🎥 TikTok: https://www.tiktok.com/@3.nm______

▶️ YouTube: https://www.youtube.com/@tongsengproduce

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