In Episode 23 of The Marketing Mechanic, Dennis Yu breaks down the real math behind private equity valuations in home services, and why many HVAC, roofing, lawn care, and plumbing owners misunderstand what their business is actually worth. Using real examples from operators who sold at 10–12× multiples, Dennis explains how EBITDA, margins, and scale combine to produce eight-figure outcomes.The episode walks through how a $5 million home service business at a 20% margin can move from a $6 million valuation to $20 million or more by increasing earnings and scale, often without major operational changes. Dennis explains why roll-ups work, how private equity creates value through multiple expansion, and why sellers can get fair pricing while buyers win on the back end.Dennis also explains how owners can think like private equity themselves, using step-by-step acquisitions, seller financing, and operational efficiency to grow equity over time. The episode covers why clean books matter, how efficiency directly increases EBITDA, and why growth through acquisition is often faster than organic scaling alone.Because valuation is driven by earnings, and earnings are driven by demand, Dennis ties the conversation back to what actually grows a home service business: visibility, reputation, and real customer engagement. Without consistent inbound demand—especially from Google Maps—it’s difficult to increase margins, scale confidently, or position a business for acquisition.If you’re a home service business owner and want to improve your Google Maps visibility using real engagement and entity signals, you can apply below for our Maps Visibility System.We’ll start with a free quick audit call to review your Google Business Profile, service area pages, and existing content to determine whether improved Maps visibility is achievable in your market. If you qualify, we’ll run one week of initial Maps Visibility work at no cost to measure real movement. If we see measurable improvement and it’s a strong fit, we’ll review next steps together. If there’s no clear progress, the engagement ends with no obligation.Apply here to see if you qualify:https://localservicespotlight.com/mvsDennis Yu, Founder of Local Service Spotlight:Facebook: https://www.facebook.com/dennisyu/LinkedIn: https://www.linkedin.com/in/dennisyuTwitter: https://x.com/dennisyuLocal Service Spotlight: https://localservicespotlight.com/