Gary Mullins joins ‘Not Another Business Podcast with Toby Goodman’ to talk music, motors, and making memorable experiences for high-end clients.

Gary’s a gigging musician turned events entrepreneur and a key player in the Ferrari Owners Club.

We discuss how he bridges two luxury worlds to create standout opportunities for clients and how he has built genuine authority without relying on vanity metrics.

If you’re looking to turn creative work into high-value relationships—and grow your business without compromising your brand—this episode shows you how.

Game Plan Talking Points:

• Gary’s Business and Unique Selling Proposition

• Podcasting as a Business Tool and Authority Building

• The Creation and Impact of ‘Narrow Podcasting’

• Wearing Multiple Hats: Music, Cars, and Self-Promotion

• Defining and Serving Different Audiences

• Community Building within the Ferrari Owners Club

• Building Relationships and Attracting High-Profile Guests

• Linking Luxury Markets: Cars, Watches, and Event Experiences

• Structuring Content for Community Engagement

• Marketing Positioning and Brand Story

• Community Data and CRM Tactics

• Best Practices for Maintaining Relationships

• Launching New Businesses and Qualifying Opportunities

Time-stamps:

00:00 When to Write Before Podcasting?

05:18 Writing My Book on Podcasting

07:55 From Book to Global Recognition

10:44 Balancing Business and Music Careers

14:01 Environment's Role in Communication

18:41 Cultivating Motorsport Networking Events

21:49 Buying Feelings, Not Products

25:47 Exclusive Access for Executive Experiences

28:31 Subtle Luxury and Class Appreciation

32:16 Ferrari Podcast Audience Survey

36:24 Ferrari Enthusiast's Lifestyle Insights

40:47 Qualifying New Business Opportunities

42:42 Evaluating Meaningful Revenue Paths

46:30 Community Leadership: Being a Guide

49:34 Luxury Appeals to Discerning Tastes

Guest Deets:

Find Gary Mullins Here: https://www.garymullins.co.uk/

Connect with Garry on LinkedIn: https://www.linkedin.com/in/garywmullins/

Never miss an episode:

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Here are three ways I can help you with your business:

👀 Watch ‘Get Clients with Your Podcast’ when you join my email list

📖 Read my best-selling book ‘Narrow Podcasting’

🚀 Connect with me on LinkedIn