As an end-of-year treat, this is a throwback episode from an earlier podcast era (Productive on Purpose / High Ticket Doc). It’s a reminder that while the market evolves, the core mechanics of marketing + selling don’t change.

This episode breaks down what many doctors struggle with when they enter coaching: medicine comes with a clear roadmap (school → residency → fellowship → attending), but business can feel nebulous because you don’t always see the steps. The goal here is to make your first six figures feel inevitable — not “maybe,” not “someday,” but locked in.

What You’ll Learn:

• Why coaching success can feel harder for doctors (even though you’re already highly skilled)
• The myth of “special unicorn” entrepreneurs — and what’s actually driving results
• Why high ticket is presented as the simplest path to your first $100K
• The 3-step belief + sales process that makes revenue predictable
• How to stop looking for external proof and start using yourself as the proof of concept
• Why uncertainty kills conversions — and what certainty actually looks like

As you listen, compare “then” vs “now”:

• What feels timeless?
• What has shifted in how you approach marketing and nurturing?
• Where are you still waiting for “proof” instead of leading?

Share what stood out from this throwback:

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• reply to any email from the newsletter list

Tell us what felt timeless, what surprised you, and what you’re taking into the new year.

Six figures isn’t magic. It’s a repeatable formula:

Sell yourself on yourself → sell yourself on your program → sell your program.

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