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Eric Melchor shares how to launch an effective podcast advertising campaign based on executing campaigns for clients like Dealfront, Nasuni, Cocoon, Landbot and other SaaS companies.

In this episode we cover:

• how to measure podcast advertising campaigns
• how targeting specific regions can enhance the effectiveness of a campaign
• how Eric's podcast media network is community focused

This conversation with Nemanja Zivkovic was initially aired on the Funky Marketing podcast.

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Connect with Eric on LinkedIn: https://www.linkedin.com/in/ericmelchor/


Previous guests include: Arvid Kahl of FeedbackPanda, Andrei Zinkevich of FullFunnel, Scott Van den Berg of Influencer Capital, Buster Franken of Fruitpunch AI, Valentin Radu of Omniconvert, Evelina Necula of Kinderpedia, Ionut Vlad of Tokinomo, Diana Florescu of MediaforGrowth, Irina Obushtarova of Recursive, Monika Paule of Caszyme, Yannick Veys of Hypefury, Laura Erdem of Dreamdata, and Pija Indriunaite of CityBee.

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