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If your Etsy listing feels completely dead, I walk through a clear, step-by-step system to diagnose exactly why it's not selling and what to fix first. I explain the difference between a brand-new listing that never took off versus an older listing that used to sell but suddenly stopped, and why that distinction matters more than most sellers realize.

I cover how long a listing actually needs to sit before you touch it, how to read Etsy listing stats correctly, and how to tell the difference between an SEO problem, a photo problem, or a conversion issue. I break down realistic traffic benchmarks, average conversion rates, and how many visits you truly need before expecting sales.

From there, I go deep into Etsy SEO — how to evaluate your search terms, improve your titles and tags, and choose keyword combinations that match buyer intent instead of guessing. I also explain why listing quality matters more than ever, including photos, video, descriptions, pricing strategy, and perceived value.

Finally, I zoom out to show how your overall shop, listing count, and niche selection directly affect whether individual listings succeed or fail. This is a full diagnostic framework you can reuse on any Etsy listing that isn't performing.

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Watch These Grow & Improve Your Etsy Business👇

https://youtu.be/J-jysEC-rqs

https://youtu.be/XoBckxhk5iw

00:00 What a "Dead" Etsy Listing Really Means

00:51 New Dead vs Old Dead Listings Explained

01:37 Step 1: Listing Age and Why Timing Matters

02:49 Visits vs Sales How to Spot the Real Problem

03:33 Step 2: Reading Etsy Listing Stats Correctly

04:20 Conversion Rate Benchmarks Every Seller Should Know

05:54 When Traffic Is Good but Sales Don't Happen

07:17 Step 3: Etsy SEO and Keyword Diagnosis

09:31 Titles, Tags, and Search Intent Mistakes

11:15 Step 4: Listing Quality Photos Video Description

14:54 Pricing Mistakes That Kill Conversions

15:59 Step 5: Shop Size, Niche, and Algorithm Trust

19:54 How to Refresh and Revive Dead Listings