We begin by discussing what podcasting is all about. It is not just a trend, it is communication between humans. Podcasts can be general or very niche where people get to learn a lot from them. With the right strategy, podcasts can work for any type of business including B2B and B2C.

Daxy shares with us that podcasting is more of a journey of discovery. What you like talking about, your audience and what they like, these things you’ll discover on your own, nobody can teach you.

We talk about consistency and differentiating your podcast from the rest in the market. What is it that you promise your audience. What is the value that you give to them? You achieve this by building a good foundation and using your podcast to amplify your offering.  

We discuss about having a valuable message for your audience and giving them solutions to solve their problems. This is the way to grow your podcast audience. By serving them and helping them get results.

Key Takeaways

• Podcasting isn’t just a trend but it is a form of communication (4:15)
• Being passionate about what you talk about and having integrity and responsibility towards it (5:55)
• Building your podcast muscles ( 8:43)
• Podcasting is more of a discovery journey, learning stuff along the way (9:58)
• Podcasting is all about amplifying something that already has a good foundation (22:50)
• Helping your podcast audience overcome their problems and get results (32:35)

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Additional Resources:

• Valeria on Instagram
• Podcast Success stories