Episode Summary

If you’ve been sitting on a big idea, waiting for the perfect moment, more clarity, or someone to tell you it’s safe to go all in—this episode is for you.

Holly sits down with Profeshie founder Kyle Ingebrigtsen to talk about what it actually looks like to build a brand with big picture energy - literally. Profeshie is a Minneapolis-based photo studio, but not the kind you’re used to. It’s bold, expressive, and intentionally built to feel like something (read: champagne on a Tuesday) the second you walk in.

They dive into the messy middle of business building: the hesitation, the self-doubt, the pressure to play it safe. Kyle shares how he signed the lease before hiring a team, and how he’s scaling a creative business from the ground up - without losing the vibe that made it special in the first place.

This is a behind-the-scenes look at what it takes to turn a vision into something real, especially when no one else can see it but you.

In this episode you’ll learn:

[03:17] The idea that sat quietly for 10 years—and finally said “go”

[09:45] Signing the lease with no team, no plan, and no backup

[14:22] Why Profeshie is built to feel like champagne, not LinkedIn

[20:56] The part no one warns you about when you start scaling

[31:10] What corporate taught Kyle and how it almost got in the way

[42:08] The truth every aspiring entrepreneur needs to hear

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Connect with my guest:

• Profeshie on Instagram
• Profeshie.com