Holiday Replay: Our 2nd Most-Popular Episode of 2025 🤶

🎅 We’re rerunning the Start-Your-Shop Checklist because it helped a ton of makers stop faffing and finally launch. No waffle. No scare tactics. Just the order of steps that actually works.

What you’ll learn:

• A simple setup that makes you want to sit down and create
• Target market + niche, done without a headache
• A USP that isn’t “I make it with love”
• Naming your shop (short, memorable, available everywhere)
• Legal bits + money basics without the panic
• Your first 10 products, priced so you actually make profit
• Test → tweak → photos (and a quick 15s video)
• Packaging that looks polished, not pricey
• Shipping you can rely on
• A one-platform “home hub” so you’re not shouting into the void
• A tidy launch plan with drafts ready to go

Pop in your earbuds, grab a cuppa, and let’s get you open without the overwhelm.

Follow for more real-talk help for handmade sellers.

- Steph 🎄 xoxo

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🎯 Join the SMS - The Social Media Sidekick

If you’re done wasting hours trying to plan content that no one sees, SMS is your next step.

✅ Plug-and-post captions & Canva templates every month

✅ A full content calendar that’s proven to grow handmade brands

✅ Hooks, hashtags, and prompts that actually lead to sales

✅ Access to the private members’ community for extra support

👉 Join SMS now: https://www.handmadebosses.com/sms

Holiday Replay: Best of 2025 ☃️

We’re re-running our most-downloaded episode of the year - the no-fluff beginner’s guide to the Etsy algorithm. No scare tactics. No clickbait. Just how it actually works and what to do next.

In this episode, you’ll learn:
• The two-step search process: query matching → ranking (and why “Page 1” isn’t universal anymore)
• The 7 signals Etsy uses: relevance, listing quality score, recency, customer & marketplace experience, postage price, translations, shopper habits
• Why changes take 60–90 days to settle (so stop tweaking every week)
• How reviews + conversion rate nudge you higher
• A simple postage strategy (when to roll shipping into your price)
• Why exact-phrase keywords beat jumbled ones and quick tools to research them
• The manual-renew trick so you actually revisit and improve listings

Perfect if you’re tired of feeling at the mercy of “the algorithm” and want clear actions that move the needle.

Come say hi on Instagram @handmadebosses and hit follow so you don’t miss the next replay drop.

Steph 🎄

Insta CTA

🎯 Join the SMS - The Social Media Sidekick

If you’re done wasting hours trying to plan content that no one sees, SMS is your next step.

✅ Plug-and-post captions & Canva templates every month

✅ A full content calendar that’s proven to grow handmade brands

✅ Hooks, hashtags, and prompts that actually lead to sales

✅ Access to the private members’ community for extra support

👉 Join SMS now: https://www.handmadebosses.com/sms

Right. Meet Gemma from Wild & Gem – archaeologist-turned-jeweller capturing real bits of the outdoors and turning them into wearable moments. 🌿✨

In this chat we get practical, not precious:
• 📸 iPhone photos that actually sell – no fancy kit, just light and intention
• 🎯 Your niche is your flag – plant it, own it, stick to it
• 💬 Shout your standout on every listing and post
• 🧭 Use envy like a compass to find what you really want
• 🐢 The tortoise strategy – small, steady moves that stack
• 🛍️ From first markets to gallery stock – visibility without the ick
• 🤝 Why community turns lonely building into confident action

If you’ve been hiding behind your products, second-guessing your prices, or waiting for “perfect” photos, this episode is your nudge. Listen in, take one idea, implement it today, and let it snowball. ☕️🚀

✨ Psst… posting still feels heavy?

Grab Social Media Sidekick (SMS) for plug-and-play captions, weekly prompts, and a simple plan so you can post in 20 minutes and get back to making. Join here: https://www.handmadebosses.com/sms This is the same membership Gem uses to help her with her socials.

🛍️ Find Gemma: Etsy – Wild and Gem | Instagram – @wildandgem

Insta CTA

🎯 Join the SMS - The Social Media Sidekick

If you’re done wasting hours trying to plan content that no one sees, SMS is your next step.

✅ Plug-and-post captions & Canva templates every month

✅ A full content calendar that’s proven to grow handmade brands

✅ Hooks, hashtags, and prompts that actually lead to sales

✅ Access to the private members’ community for extra support

👉 Join SMS now: https://www.handmadebosses.com/sms