It feels incredible to build new products or start a company, but it kind of sucks to have no audiences for it. Sure, we manage to get our friends pumped, family nervous, but let’s face it - an audience is what will make the business grow.

Now, an audience isn’t raised overnight; the hard reality is that sometimes it isn’t there at all. 50% of startups fail within their first years. In the starting days, businesses either fail to size the market or overestimates the magnitude of the problem they’re trying to solve, challenges that arise when you have a poor market fit.

In this episode, let’s discuss how you can be sure about the market you’re looking to venture into and what you need before going all in.

I will help you:

• Identify who might be interested in your product or service.
  
• Know which challenges your audience is looking to solve
  
• Realize where your audience hangs out
  
• Figure out ways to package your value proposition

Help to create the first episode of Growth Signal was provided by Sachin Vats and Deepesh Tomar.

This episode is dedicated to my friend Siddarth Goyal, who went away too soon. Miss you brother, always :)

Music Credits: Too Cool by Kevin MacLeod
Link: https://incompetech.filmmusic.io/song/4534-too-cool
License: https://filmmusic.io/standard-license