What if scaling your business didn’t require more hustle… more hours… or more burnout?

What if the real growth strategy was better leadership, stronger systems, and trusting your intuition in business?

If you’re a female entrepreneur, salon owner, coach, creative, or working mum juggling way too much - you can’t afford to subscribe to the ‘hustle culture’.

In this episode, Cait sits down with Grace Kirk - serial entrepreneur and co-founder of multiple businesses.

Together, they discuss what it really takes to build six and seven-figure businesses without burning your life to the ground.

From tax debt in her early 20s to leading almost 40 staff across three companies, Grace shares the honest lessons behind scaling sustainably, trusting your intuition in business, and why your self-worth directly impacts your net worth.

Tune in to hear about:

✅ What no one tells you about building multiple businesses from scratch

✅ The curious link between self-worth and income (is this capping your earning potential?)

✅ Subtle signs your workplace culture is quietly killing your growth

✅ Why hiring slowly and firing quickly protects your profit, your peace, and your team

✅ The truth about running a business with your husband (and how to not let it destroy your relationship)

✅ How to balance motherhood and entrepreneurship without chasing the myth of “perfect balance”

✅ When to trust your intuition over spreadsheets… and why data alone can stall your growth

✅ The gut health and energy optimisation habits high-performing female entrepreneurs swear by

Key moments:

00:00:00 Intro
00:04:07 Grace Kirk's Empire
00:09:01 Money as an Ick
00:13:40 Self-Worth Meets Pricing
00:17:35 The Hot Mess Era
00:20:46 Business Partnerships Done Right
00:25:23 Apprentice to Salon Owner
00:35:20 Walking Away on Principle
00:41:56 Clients Found Her
00:51:47 The Carpet Cleaner Connection
00:53:15 Starting Traffic Management
00:59:06 Self-Worth Equals Net Worth
01:04:17 Taking Radical Responsibility
01:07:02 Gut Health and Workplace Performance
01:19:22 Intuition Over Spreadsheets
01:23:08 When Fun Stops, Pivot

If you're a business owner, entrepreneur, or career-driven person who feels like you're holding it together on the outside but drowning behind the scenes - this conversation will give you permission to do things differently.

-

👉Connect With Grace Kirk:

https://www.instagram.com/gracekirk
https://www.gracekirk.com.au/

-

👉Find out more about how we can work together:

https://iconiccoaching.com.au/coaching/

-

👉Here’s how to connect:

https://www.instagram.com/tellmeaboutit__podcast
https://iconiccoaching.com.au