Welcome to the How It’s Built Podcast

In this episode, I sit down with fellow Irish entrepreneur Fergus Foran to dive into the real stories behind building businesses, surviving setbacks, and leveraging AI to revolutionize content creation.

We cover everything from:
1. How Fergus is building Nexus Noam, a new media hub in Ireland
2. The rise of AI in training, influencers, and digital doubles
3. Why the construction industry is adopting AI faster than expected
4. The real truth about startup failures, resilience, and knowing when to pivot
5. Fergus’ incredible story of overcoming late-stage cancer and how it reshaped his mindset on life and business
6. The unspoken power of asking, negotiating, and talking about money without shame

If you’ve ever wondered what it actually takes to build something from the ground up—beyond the highlight reels—you’ll get the raw, unfiltered version here.

Whether you’re a founder, creator, or just AI-curious, this conversation is packed with insights, resilience, and straight-talking wisdom that could change how you approach your journey.

Don’t forget to LIKE, SUBSCRIBE, and SHARE if this episode inspires you.

Discover the key strategies behind authentic branding that can elevate your business to new heights. This episode dives into the journey of building a brand that goes beyond aesthetics, focusing on purpose, consistency, and powerful storytelling. From choosing the right colors to crafting purposeful social media posts, you’ll hear actionable insights that every entrepreneur can apply to build a brand that resonates and converts. Don’t miss this inspiring episode packed with valuable lessons on connecting with your ideal audience and establishing a brand that truly stands out. Tune in for a dose of wisdom and practical strategies for your own branding journey!

Discover how leadership expert Jason is transforming businesses by empowering leaders to unlock their potential and build thriving organizational cultures. In this episode, Jason dives into the challenges of leadership development, from mastering the art of delegation to fostering trust and collaboration within teams. Learn how to navigate conflict, scale your business effectively, and avoid the pitfalls of toxic culture that can derail even the most promising ventures. With actionable strategies and thought-provoking insights, Jason reveals what it takes to lead with purpose, inspire your team, and drive meaningful change. Whether you’re an entrepreneur, executive, or manager, this episode is packed with valuable lessons to help you grow your organization and create a culture of leadership that lasts.