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Chris Peters is the founder of Moon at Dawn - a community focused on supporting calibrations, education, content promotion and paid opportunities for b2b creators.

In this episode we discuss:

• how the rise of B2B influencers presents an opportunity for B2B businesses to enhance their marketing efforts and engage with their target audience
• how thought leadership is crucial in marketing, and creating content such as newsletters and podcasts can help position oneself as an expert in the field
• Chris creative podcast when it comes to writing his weekly newsletter

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Connect with Eric on LinkedIn: https://www.linkedin.com/in/ericmelchor/


Previous guests include: Arvid Kahl of FeedbackPanda, Andrei Zinkevich of FullFunnel, Scott Van den Berg of Influencer Capital, Buster Franken of Fruitpunch AI, Valentin Radu of Omniconvert, Evelina Necula of Kinderpedia, Ionut Vlad of Tokinomo, Diana Florescu of MediaforGrowth, Irina Obushtarova of Recursive, Monika Paule of Caszyme, Yannick Veys of Hypefury, Laura Erdem of Dreamdata, and Pija Indriunaite of CityBee.

Check out our four most downloaded episodes:

From Uber and BCG to building a telehealth for pets startup with Michael Fisher

From Starcraft Player to Maximizing Customer Lifetime Value with Valentin Radu

Revolutionizing Parent-Teacher Communication with Kinder...