How Gyms Get Consistent Month-on-Month Growth
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How Gyms Get Consistent Month-on-Month Growth
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Summary
In this conversation, Adam discusses the challenges gym owners face in achieving continuous growth and hitting their target numbers. He emphasizes the importance of marketing and explains that marketing includes promoting the business, providing a good member experience, and continuously selling services to current members. Adam highlights the yo-yo dieting effect on businesses, where they experience ebbs and flows in membership numbers due to inconsistent marketing efforts. He concludes by emphasizing the need for continuous marketing to break the cycle and achieve consistent growth.
Takeaways
Gym owners often struggle to achieve continuous growth and hit their target numbers.
Marketing is essential for promoting the business and continuously selling services.
Inconsistent marketing leads to the yo-yo dieting effect, where membership numbers fluctuate.
Continuous marketing is crucial for breaking the cycle and achieving consistent growth.
Chapters
00:00 The Challenge of Continuous Growth
01:01 Understanding Marketing
02:28 The Importance of Continuous Marketing
03:26 The Yo-Yo Dieting Effect on Business
05:49 Breaking the Cycle through Continuous Marketing
