Episode 05 of The Marketing Bytes with Shamim Akhtar is now live.

In this episode, Shamim shares insights from his journey of growing e-commerce brands in the GCC. He speaks about the role of logistics in earning customer trust, the idea of One GCC and how community and influencer-led commerce are driving real sales in the Middle East.

If you are looking to understand what scaling e-commerce in this region truly involves, this podcast is for you!

Plug in. Power up. Press play.

00:00 - Teaser

00:49 - Introduction & Guest Welcome

01:46 - Shamim’s Professional Journey

04:44 - Transitioning to E-commerce

05:38 - Business Growth: Then vs. Now

06:55 - Key Marketing Metrics for Profitability

08:14 - Defining E-commerce Success

09:18 - The Role of Influencers

10:31 - Driving Decisions with Data & Localization

11:17 - Balancing Sales Volume & Profitability

12:40 - AI & Automation in Business

14:11 - Examples of AI Efficiency

15:25 - AI & The Future of Jobs

17:00 - Understanding GCC Consumer Behavior

18:47 - Adapting Strategy: UAE vs. Saudi Arabia

20:30 - Trends Reshaping E-commerce

22:51 - Future Opportunities in GCC E-commerce

23:44 - Is There Room for New Brands?

25:09 - Logistics: The Core of E-commerce

27:25 - The Importance of Back-end Tech

28:24 - The Next Breakthrough: Tech or Logistics?

29:38 - Operational Pitfalls in Hyper-Growth

32:34 - Leading Teams Through Change

33:37 - Rapid Fire

37:16 - Advice for Aspiring E-commerce Entrepreneurs

37:54 - Closing

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