How Consistency Always Beats Talent in Real Estate | Frederick Howard
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New agents don’t fail for lack of talent—they fail for lack of consistency. In this energizing interview, REALTOR®, pastor, and US Realty Training instructor Frederick Howard unpacks the discipline, people-first service, and modern marketing that turn slow months into steady momentum.
You’ll hear how a respectful six-letter foreclosure sequence (every 14 days) still pulls listings (now with QR codes), and how one casual Facebook Live “drive with me” turned into a $780K listing. You’ll also learn how to compartmentalize family, clients, and teaching—and why calm, precise communication is often the edge.
Become a real estate agent—join our program: https://www.usrealtytraining.com/
Chapters:
00:00 – Cold open & why this conversation matters
05:10 – Balancing roles: agent, instructor, husband, father (compartmentalize to stay sane)
18:58 – The six-letter sequence (every 14 days) + QR codes that convert
23:17 – “Google me”: being findable, using social casually + for business
24:26 – Case study: one Facebook Live → $780K listing in Los Angeles
26:05 – Early-career struggles (2007 downturn) and why persistence wins
45:31 – Serving your community authentically (how Frederick blended ministry + real estate)
46:31 – The calm advantage: leading clients through chaos with steady communication
47:27 – Where to find Frederick + how to connect (just “Google Frederick Howard”)
What you’ll learn
How to run a respectful, permission-based mail sequence that actually gets results—updated with QR codes for easy next steps.
A simple social media playbook (be visible, be human) that can spark real listing opportunities.
Why staying calm and communicating clearly builds client confidence—even when you’re nervous inside.
Takeaways
• Consistency beats everything: stick to your cadence (mail, calls, content).
• Be findable: show up on Google and social—casual + business both matter.
• Action creates luck: one lightweight live stream can become a listing.
If you’re serious about starting (or restarting) your real estate career the right way, train with us: https://www.usrealtytraining.com/
