I sat down with Tyson Cruickshank from Innovator ETFs to break down one of the most common questions I hear from retirees and pre-retirees: How do I stay in the market without taking on more risk than I’m comfortable with?

In this episode, we walk through what buffered ETFs are in plain English, why Innovator pioneered them, and how they can give you market exposure with built-in downside protection. Tyson explains how these strategies work, why they were created, and how they compare to traditional annuities, structured notes, bonds, and cash alternatives.

We also dig into the quarterly reset strategies like BALT, which have shown impressive stability even in volatile markets, and we talk through who these tools can help the most—especially those looking for safety, liquidity, and tax efficiency.

By the end of our conversation, you’ll understand exactly how these ETFs fit into a retirement portfolio and why more investors are turning to them for peace of mind in unpredictable markets.

If you’re looking for ways to protect your nest egg while still participating in market growth, this is a great place to start.

Learn more about Hollifield Financial Group: https://www.hollifieldfinancial.com/

Learn more about Innovator ETFs: https://www.innovatoretfs.com/

Subscribe for more retirement conversations and investment education from Hollifield Financial Group!

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Interested in learning more? Visit us at https://www.hollifieldfinancial.com/ or give us a call at (843) 400-3022.