Pete Matthew is the founder of Meaningful Money, one of the most established personal finance platforms in the UK.

What started in 2010 with a cheap camera and a simple idea has grown into:

• Over 10 million views
• 145,000 subscribers
• Nearly 700 videos
• A business generating consistent enquiries and long-term client trust

In this episode of Don’t Shoot The Messenger, Chris Ball sits down with Pete to unpack how video and content can transform the way financial advisers build credibility, attract clients, and grow sustainably.

They discuss:

• Why YouTube builds trust before the first meeting
• How consistency beats perfection in content creation
• The moment Pete realised video was changing his business
• Why advisers do not need expensive equipment to start
• How content improves client conversations, not just marketing
• The reality behind monetisation and funnels in financial services

This conversation is essential listening for advisers who want to grow without chasing, communicate more clearly, and build long-term trust at scale.

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For my videos by Chris, please visit his Youtube: ⁨@ChrisBallHoxton⁩