Brands are losing visibility because they rely on click-based attribution in a world moving toward answer engines. Daniel Kazani speaks with Malte Landwehr, CPO and CMO of Peec AI, about the reality of AI search. Malte explains why 25% of leads might come from LLMs even when tracking software shows 0%. They discuss the transition from SEO to GEO, why static dashboards are disappearing, and the hard truth that average marketing work is becoming valueless.

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Guest Bio

Malte Landwehr is the Chief Product Officer and Chief Marketing Officer at Peec AI. He has over 20 years of industry experience, including roles as VP of SEO at idealo and VP of Product at Searchmetrics. Peec AI helps marketing teams understand and optimize their visibility in LLM-based search engines.

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What We Cover

1. Why click-based tracking fails to capture the user journey inside ChatGPT and Perplexity.
2. The specific role of "grounding sources" such as Reddit, YouTube, and LinkedIn in AI responses.
3. How Peec AI simulates user behavior to track brand mentions and sentiment.
4. The shift from static data dashboards to on-demand AI chat interfaces.
5. Why is average marketing becoming free while top-tier marketers become exponentially more effective?
6. The challenge of finding product managers with strong product taste in Europe.

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Resources Mentioned

1. Peec AI
2. Malte Landwehr (LinkedIn)
3. Daniel Kazani (LinkedIn)
4. ChatGPT
5. Perplexity
6. Google Gemini
7. Granola
8. HubSpot