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House of Content

House of Content

Von: Melissa Kontu Christine Goos Janni Widerholm
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Brands are content. Content is culture. This podcast unpacks it all. Welcome to House of Content, a weekly show that dives into trending topics and what’s bubbling under in the world of creators, lifestyle, careers, and social media. Told from the bi-coastal lens of three women working in top advertising and digital agencies in Los Angeles and New York, this is the audio version of the For You Page. So walk on in. The door’s always open.

Melissa Kontu, Christine Goos, Janni Widerholm
Marketing & Vertrieb Ökonomie
  • The Ageless Era: Unpacking Youth and Age on Social
    Feb 19 2026

    What if aging isn’t a decline, but a marker of expertise?

    In this episode, we unpack the pressures, distortions, and unexpected freedoms that come with growing up on social media.

    From age blindness and comparison culture to confidence, style, and reinvention, we explore how digital life is shaping the way we see ourselves over time.

    This conversation goes beyond looks and timelines. It’s about identity, relevance, ambition, and the stories we tell ourselves about what’s still possible.

    Inside the episode:

    • How social media distorts our perception of age
    • Why comparing your timeline to others makes little sense
    • The link between aging, visibility, and self-worth
    • How experience can become your creative and professional advantage
    • Rethinking the fear of aging out, especially as a creator
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    39 Min.
  • Are Relationships Cringe? Decoding Love on Social
    Feb 12 2026

    In this episode of House of Content, we delve into the evolving discourse surrounding relationships in the age of social media, sparked by movements like decentering men and the viral Vogue article titled "Is Having a Boyfriend Embarrassing Now?"

    The conversation explores how societal perceptions of relationships, particularly in the context of women and their identities, have shifted. We discuss the dichotomy between traditional relationship norms and the modern, often ironic, portrayal of partnerships on platforms like TikTok.

    We also cover the implications for content creators and brands, emphasizing the need for authenticity and the importance of not allowing relationships to define one's identity.

    Top takeaways:

    • Having a boyfriend isn't embarrassing; it's about how you present it.

    • The internet often simplifies complex relationship dynamics into memes.

    • Being single is increasingly seen as empowering and aspirational.

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    35 Min.
  • Season Premiere: The Anti Prediction Episode
    Feb 5 2026

    We are back! In the season premiere of House of Content, we get into what’s actually happening beneath the surface of the creator economy and why the real shift has nothing to do with trends and everything to do with strategy.

    We talk about why the creator economy is quietly splitting into tiers, what that means for creators and brands, and why treating all creators the same is leading to wasted budgets and missed opportunities.

    We break down:

    • How the creator economy is stratifying into clear tiers of power and leverage

    • The difference between creators who own their narrative and those dependent on platforms

    • Why imperfect content is no longer a differentiator

    • What brands like Liquid Death, Summer Fridays, Gap, and David Protein get right

    • Personal updates up top to kick off the new season.

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    37 Min.
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