In this episode of Home Stagers and Designers on Fire I talk about the importance of thought leadership and how it sets you apart as the "go to" stager.

You will learn:

• how thought leadership builds the know, like trust factor
• the traits of a thought leader and how they set you apart from the others
• specific ways to become a thought leader
• an example on how to differentiate yourself as a thought leader when doing a proposal for a model home
• why thought leaders are chosen for their value instead of their price tag
• how you can get help with mindset blocks that are preventing you from being more visible and becoming the sought after thought leader in your area

In this episode of Home Stagers and Designers on Fire I interview laura Zavelson, a corporate escapee turned serial entrepreneur, former professor of entrepreneurship and now business guide.

You will learn:

• How Laura helps women leave a secure job in order to start a business
• Why Laura decided to specialize in Gen X women
• Why it is so important to define what success looks like to you
• How Laura recommends how to transition financially from a job to owning a business
• Why thought leadership and a network is important when building a business
• Where the first client typically comes from (hint-it is not Social Media)
• Why it is important to differentiate yourself and take a stand as opposed to following the crowd
• Why your concept of "failure" needs to change as an entrepreneur

In this podcast episode of Home Stagers and Designers I interview Michelle Minch of Moving Mountains Designs, a sought after LA staging company. Michlle has developed a pricing calculator in order to help stagers make sure that they are being profitable.

You will learn:

• What the biggest challenge is for Home Stagers when it comes to pricing
• How new stagers might price differently at the beginning in order to be competitive
• Why crunching your numbers is the difference between having a successful and profitable business or a hobby business
• When and how Michelle is willing to negotiate on price
• Why Michelle's prices fluctuate
• How Michelle continues to market her 19 year old business in order to continually fill her pipeline
• How data motivates Michelle to do the things that bring in revenue