If you’ve ordered a glass of Four Roses Bourbon recently, you know it as a premium, top-shelf staple of the modern bourbon boom. But if you went looking for it in the United States forty years ago? You’d find a cheap, blended whiskey cut with neutral grain spirits that most serious bourbon drinkers wouldn’t touch with a ten-foot pole. So, how did a ruined domestic brand transform into a world-class icon? The answer comes down to one man. Today we will be discussing Jim Rutledge on this... Bourbon Brief.

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